Insights
Insights

Atomic May 22, 2021 3 min read

Passion-led investing and the Rally Rd. ahead for retail investors

Do you own stocks? Do you have a 401(k)? How about a fraction of a 1980 Lamborghini Countach Turbo, one of only two in the world? New York-based Rally, the passion-led investment category leader is making exotic assets such as classic cars, Birkin bags, and the Declaration of Independence, accessible to retail investors.

This week Lindsay Davis, Head of Markets at Atomic, Zach Anderson Pettet, Head of Partnerships at Bond, and Rob Petrozzo, co-founder and Chief Product Officer at Rally, caught up on Rally’s $30 million Series B, nonfungible tokens (NFTS), and the Rally Rd. ahead to bring Wall Street to the main street.

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The news

$30 million Series B funding led by Accel, with participation from existing investors Upfront Ventures, Social Leverage, and others. Additionally, Rally has secured a $50 million debt facility from Upper90 Capital to allow the company to efficiently offer one-of-a-kind assets across all categories.

Everything is an asset

2021 is being acclaimed by investors as the year of alternative investment, though Rally launched its first asset in 2016. The surge in crypto-backed collectibles via NFTs has also created noise in the market. Quoting investor Howard Lindzon, the firm’s challenge is not the noise it’s filter failure.

To stay laser-focused on its mission, Rally’s core pillars for prioritizing the product roadmap include:

  • More asset classes
  • More liquidity in the secondary markets
  • Unlocking more liquidity from supply

The road ahead? Remaining focused on the user journey

Rally takes the investment experience to a new level by bringing exotic asset classes to life in a storefront in SoHo, New York. Funds from the Series B will be invested in growing Rall’y physical footprint including adding ten new storefronts across the US. Rally is currently considering Los Angeles, California, Florida, and other places the company has a high concentration of investors.

Rob also revealed the firm’s ambitious plans for NFTs and how retail investors can invest digitally in America.

No matter what asset class Rally tackles next, staying focused on the user journey will remain the top priority.

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