Deliver a 2.4x Lift in Conversion Rate with CoAuth Workflow

For financial institutions and fintechs, improving customer experience and increasing conversion rates are top priorities. Atomic’s CoAuth workflow streamlines direct deposit switching, reducing friction and delivering a 2.4x lift in direct deposit conversion rates from the point of payroll identification to completion.

Credential-Less Direct Deposit Switching

CoAuth simplifies direct deposit switching by partnering directly with payroll providers to verify users through a credential-less workflow. Instead of requiring usernames and passwords—which are often forgotten or difficult to retrieve—CoAuth allows users to verify their identity using personal information like the last four digits of their SSN and date of birth. The credential-less workflow makes it faster and easier for users to set up or update their direct deposit, reducing friction and increasing engagement.

By leveraging Atomic’s precheck endpoint, financial institutions and fintechs can instantly check user eligibility across major payroll providers. When a match is found, users get a friction-free experience to verify their identity and set up their direct deposit distribution.

Exclusive Benefits Through ADP CoAuth

As the first to secure a general availability contract with ADP, Atomic is offering exclusive features through our ADP CoAuth workflow. When a user completes their direct deposit setup through Atomic’s integration with ADP, default features like real-time deposit insights and proactive update alerts for direct deposit setups will be available.

Next-Gen Financial Connectivity

With CoAuth, Atomic is delivering the next evolution of seamless, secure, and high-converting direct deposit switching, ensuring financial institutions can deepen engagement, reduce drop-off, and drive lasting customer relationships.

CoAuth is available now for implementation across Atomic’s SDKs on both desktop and mobile. To learn more, contact your Atomic representative or explore our updated developer documentation for integration details.

“Our launch of CoAuth marks a major step forward in simplifying direct deposit switching,” said Jordan Wright, CEO and Co-founder of Atomic. “By partnering directly with payroll providers and delivering a credential-free workflow, we’re not only improving conversion rates but also redefining the user experience. CoAuth empowers financial institutions to offer their customers a streamlined, reliable solution that drives engagement and retention.”