Atomic and Odynn Partner to Help Financial Institutions Become the Primary Card in Their Customers' Wallets
Atomic Team
Atomic and Odynn today announced a strategic partnership that gives financial institutions a more complete toolkit for winning, and keeping, primary card status with their customers. Read the full announcement on Business Wire.
The problem: staying top of wallet, not just getting there
Most financial institutions aren't struggling to get a card into a customer's wallet. The harder problem is staying top of wallet once it's there. In a market saturated with competing offers, primary status is no longer decided at signup, it's earned through daily spending behavior.
Travel rewards and loyalty programs have long been one of the most effective levers for that kind of stickiness. But for most institutions outside the largest issuers, building a real travel and loyalty experience has meant years of technology investment, partnerships, and ongoing maintenance that most teams simply aren't resourced for.
What the partnership unlocks
Odynn's platform gives financial institutions the infrastructure to launch embedded travel and loyalty experiences without building any of it from scratch, including customizable travel portals, side-by-side points and cash pricing on flights and hotels, and a unified view of a customer's loyalty balances, travel credits, and card perks across airlines and hotel chains.
The partnership also includes a direct product integration. Odynn's Traveler DNA™, which brings a user's loyalty accounts, balances, and benefits into one connected experience, uses Atomic's Uplink as part of its secure account connectivity layer. From there, Traveler DNA powers deeper loyalty intelligence, personalization, and engagement across the customer journey.
Because Uplink is an on-device browser automation platform, the connections to a user's airline and hotel accounts happen directly on the user's own device. Credentials never pass through an external server. For institutions evaluating travel and loyalty vendors, that distinction matters: customers are trusting them with sensitive account access, and the infrastructure behind it should reflect that.
John Taylor Garner, Founder and CEO of Odynn, echoed that alignment on why the timing and the approach both matter:
Get started
Want to see how Atomic and Odynn can help your institution build a travel and loyalty experience that keeps your card top of wallet? Talk to our sales team to learn more.
